Kristi Oloffson

Journalist turned marketer.

Telling stories at the intersection of data, AI, and social impact.

From newsrooms and video to brand & product marketing

  • Wall Street Journal reporter and editor

  • Pivoted to brand marketing at Google and YouTube

  • First content hire at an AI startup 

  • Now in product marketing at Sigma, a Series D startup with a $1.5b valuation.

I'm an experienced writer, content strategist, and video producer known for tackling complicated topics and bringing data to life through storytelling.

My superpower is conducting deep interviews that get at the heart of the story.